Amazon broke a long-standing precedent on Saturday by revealing viewership figures for a Prime Video series for the first time ever, making the exception to be amazed at its internal TV ratings for its high-budget TV series “The Lord of the Rings” .
According to the e-commerce giant, “The Lord of the Rings: The Rings of Power” was seen by 25 million viewers worldwide in the first 24 hours that the first two episodes of the TV series were available to stream. on Prime Video in 240 countries and territories.
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Amazon’s “The Rings of Power” premiered globally on September 1 and 2, depending on the territory and time zone that Prime customers were streaming from around the world. The first two episodes fell at 6 p.m. PT / 9 p.m. ET on Thursday.
In its version announcing the preview audience of “Rings of Power,” Amazon did not specify a view as a measure, nor how much of an episode a user must watch to count as a viewer.
With Amazon never releasing numbers for a Prime Video series and only Nielsen’s top 10 streaming figures for popular series like “Reacher” and “The Boys” to use as a third-party benchmark for streamer success, it’s difficult. say how a smash hit “The Rings of Power” is for Prime Video. However, Amazon said on Saturday that the “Rings of Power” performance broke “all previous records, marking the largest premiere in Prime Video history.”
While it’s nearly impossible to draw a fair comparison based on self-reported metrics by Amazon and a combination of Nielsen and proprietary streaming data by HBO and HBO Max, the broader television industry is bound to compare. of Power “premiered with the US launch of HBO’s” House of the Dragon, “which premiered to a record high of nearly 10 million viewers on August 21 and boosted viewership by 2% with its second. episode on August 28 (global figures were not disclosed). The “Game of Thrones” prequel was pitted against the “Lord of the Rings” series long before they both debuted within two weeks of each other.
“It’s somehow fitting that Tolkien’s stories – some of the most popular of all time and what many consider the true origin of the fantasy genre – have brought us to this moment of pride,” said Jennifer Salke, head of Amazon. Studios, in a statement provided by Amazon along with “Rings of Power” viewer numbers. “I am so grateful to the Tolkien Estate – and our showrunners JD Payne and Patrick McKay, executive producer Lindsey Weber, cast and crew – for their tireless collaborative efforts and boundless creative energy. And it’s the tens of millions of fans watching – clearly as passionate about Middle-earth as we are – that are our true measure of success. “
Costing $ 465 million for its first season alone, with a second one already in the works on Amazon, the adaptation of JRR Tolkien’s work follows 23 regular series during Tolkien’s lesser-known Second Age story of Middle-earth. .
Although the premiere of “The Rings of Power” received a lot of attention, it wasn’t all positive. Amazon’s “Lord of the Rings” series appears to have been the subject of a review bomb – a practice involving disingenuous users showering with intentionally negative reviews for a show or movie – on sites like Rotten Tomatoes, where it has a rating of 84% from professional critics, but 35% from user-submitted reviews. (“The Rings of Power” has suffered the backlash of some people who disagree with the decision to choose black actors such as elves, dwarves, harfoot and other people from Tolkien’s fictional Middle-earth.)
How Variety Reported on Friday, Prime Video user reviews of “The Rings of Power” are being held by Amazon for the first 72 hours after launch, a delay implemented across the board for all Prime Video series earlier this summer began. around the time of the launch of “A League of Their Own”. The new process includes a suspension that allows reviews to be evaluated to determine if they were created by a bot or a troll.
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