The beauty of the “cheat” budget that really works

The beauty of the “cheat” budget that really works

The beauty of the “cheat” budget that really works

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

I admit, I cheated on Marks and Spencer’s Colin the Caterpillar with Aldi’s Cuthbert. Now the cheap supermarket chain has done the same thing with the cult hair care range Olaplex, famous for being an effective treatment for damaged hair, a patented hero ingredient (bis-aminopropyl diglycol dimaleate) and its high price of £ 28 per product.

In its new range of hair care products, Lacura, Aldi has created a “dupe”, the generic term for a less expensive product that borrows the performance and packaging of a high-end must-have, without copying. the qualities of the brand. With Lacura shampoo and conditioner each costing £ 3.49, they are quite affordable to try. The “Fauxlaplex” may not have that proprietary ingredient, relying instead on vitamin E, hyaluronic acid, and hydrogenated castor oil, but it still proved to be a hit and is out of stock online regardless. “The new premium hair care range has been extremely popular with our buyers,” reports the supermarket chain.

Aldi is not the first to do so; beauty tricks are big business. There are imitations of Yves Saint Laurent’s Touche Éclat concealer, Nars’ famous “Orgasm” blusher, Charlotte Tilbury’s Flawless Filter and Liz Earle’s Warm Cloth Cleaner. Google recently released a list of the most searched beauty duplicates, and Olaplex was among the most popular, with 5,400 searches per month. There is also strong demand for Clinique’s Black Honey lipstick and Dyson’s £ 450 Airwrap hair tool, though I have yet to come across a worthy contender for the latter.

The increase in interest is no surprise. With a cost of living crisis and energy bills set to rise in the coming months, anything that saves us looks tempting. The availability of duplicates is another advantage. Advertised beauty products can sell out quickly, leaving thousands of people waiting for the next shipment. When reality star Kylie Jenner launched her Kylie Cosmetics lip kits in 2016, her supplies ran out in less than 10 minutes. For shoppers who have buying power but lack the patience, duplicates help divert the annoying waiting list.

Sure, it seems a bit immoral not to support brands coming up with innovative products that stand out in the vast beauty market, but a scam doesn’t necessarily limit the success of the original. “If you have a strong and established brand, chances are you can more easily rely on your reputation when it comes to protecting your intellectual property,” says Mireille Turner, a London-based corporate lawyer and executive director of the British Beauty Council. “Unfortunately, this general stance probably works against emerging companies who may have lesser known brands.”

So do duplicates work? With the Colin and Cuthbert caterpillar pies, there isn’t much between them, but when it comes to beauty, the chemistry of the ingredients is more complicated and it’s much more hit and miss.

When buying a duplicate, resist the temptation to get lured by an expensive looking packaging and instead read the small print and compare it to the original product. With skincare, look for ingredients such as hyaluronic acid or natural plant extracts. With makeup, try the product on your hand to test the consistency, blendability and depth of the pigment.

Here, we tested some of the higher-profile duplicates, including Aldi’s “Faulaplex”, to find out which ones, if any, can match the performance of the originals.

Tried and tested beauty substitutes

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

The cult purchase: Olaplex No.4 Shampoo, £ 28; Olaplex No.5 Conditioner, £ 28, both Cult Beauty

Olaplex’s shampoo and conditioner has been so scientifically tested and formulated, it’s been dubbed a game changer for colored hair. The shampoo not only cleans, but also acts as a treatment, rebuilding the molecular structure of damaged strands.

The idiot: Lacura Bonded Shampoo and Conditioner, £ 3.69 for both, Aldi

Works? I have my long hair colored three times a year so it can dry and drip. The duplicate had the same thick, sticky texture as Olaplex and did a similar deep clean that makes you feel like you’re getting rid of all the excess product in your hair. You just need a small amount and it lathered like crazy. However it was the conditioner that let it down slightly – my hair wasn’t that soft and wasn’t that easy to brush afterwards. It’s still a lot better than my regular £ 6 a bottle supermarket brand, and while it’s not up there with Olaplex, I’ll still be buying it wholesale from Aldi as soon as the supply hits the stores.

Beauty Rating: 6/10

Charlotte Moore, acting director of fashion

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

The cult purchase: Estee Lauder Double Wear Foundation, £ 28, Boots

This Estee Lauder foundation has long been a reliable all-day wear buy. Loyal users love that it offers maximum coverage with a breathable formulation.

The idiot: W7 Legend Foundation, £ 4.95, Amazon

Works: The hue wasn’t quite right for my complexion, but there are many offers to choose from, so I’ll look for my correct color – it was a little pink, while the Estee Lauder version is better for those with a more neutral or yellow tone than theirs. leather, but both offer the velvety, powdery texture that the original is known for. The duplicate also offers the same longevity. If you have yet to try the more expensive foundation, W7’s alternative is a good place to dabble in and find out if it’s the right formulation for you.

Beauty Rating: 10/10

Carla Bates, make-up artist

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

The cult purchase: Liz Earle Cleanse & Polish, £ 18, Liz Earle

Liz Earle’s cleanser has been a bestseller since its launch 27 years ago and is still a favorite for its herbal scent and effective makeup removal.

The idiot: Superdrug Naturally Radiant Warm Cloth Facial Cleanser, £ 7.99, Superdrug

Works? Superdrug’s interpretation of the product is impressive. Like the original, it comes with a muslin cloth and also mirrors Liz Earle’s ingredients. With a 50ml larger tube than the original, loyal Liz Earle fans may want to think twice.

Beauty Rating: 10/10

Emilie Hill, beauty assistant

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

The cult purchase: Urban Decay Naked Honey Eyeshadow Palette, £ 46, Fantastic Look

Urban Decay eyeshadow palettes are recognized for their long-lasting and punchy pigment, flattering range of shades and bag-friendly packaging.

The idiot: Lacura Naturals Nectar Eyeshadow Palette, £ 5.99, Aldi

Works? It’s amazing how similar these palettes are in terms of quality and appearance – I was shocked. The pigment of the Aldi version impressed me. The range of shades is not exactly the same, but this is a palette that I would gladly use myself. I also noticed with Aldi’s palette that there was a small drop (when the pigment pours into the lashes or cheeks), something I look for in eye makeup because it’s an indicator of longevity. Aldi’s palette also includes a decent, impressive eyeshadow brush for under £ 6.

Beauty Rating: 8/10

Carla Bates, make-up artist

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

cheap beauty products that work cost less, best alternative products buy trial in UK 2022

The cult purchase: L’Oreal Paris Revitalift Pro Retinol Day Cream SPF30, £ 12.99, Superdrug

There’s a reason L’Oreal has been on the beauty product shelves for over a century: It offers hard-working skincare, hair and makeup products with the endorsement of celebrities and experts, all at affordable prices. elevated.

The idiot: Lacura Rejuvelate Day Cream £ 3.49 Aldi

Works? I am a fan of L’Oreal day cream because it fits well under makeup and suits my sensitive skin. Aldi’s version mirrors L’Oreal’s storyline at a third of the price. I did not suffer from irritation after use, which can happen when I am testing a new product. Who knows if his ‘wrinkle’ claim is true, but if I’m able to get a bright, hydrated glow with a similar product for under £ 5, this might just be my next repeat purchase.

Beauty Rating: 8/10

Emilie Hill, beauty assistant

This article is kept up to date with the latest information.

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