The 10 richest beauty influencers of 2022 – WWD

The 10 richest beauty influencers of 2022 – WWD

The 10 richest beauty influencers of 2022 – WWD

Influencing beauty is a profitable business.

The new data from Cosmetify estimates the earnings of top beauty influencers for the second consecutive year, evaluating each creator’s Instagram, YouTube, and TikTok earnings for a combined total return.

Safiya Nygaard took the top spot, previously held by Huda Kattan in 2021, who is now the second tallest in beauty.

Nygaard, who initially rose to fame thanks to her BuzzFeed series, LadyLike, moved to YouTube after her departure from BuzzFeed in 2017.

With over 9.5 million subscribers on her main channel, Nygaard’s YouTube presence is her strongest across all of her social media accounts. According to Cosmetify, the creator brings in an estimated $ 187,917 for uploading videos to YouTube. His earnings on TikTok and Instagram, while still significant, pale in comparison, coming in at $ 1,800 and $ 7,160 and ranking 22nd and 48th respectively per post.

Despite Kattan’s drop to second place this year, his overall earnings increased by more than $ 58,000 over the same period. She also holds the title of highest-grossing Instagram beauty influencer, bringing in $ 168,113 per post on the platform.

The second highest earner on Instagram is Chiara Ferragni, who brings in $ 98,817 per post. Ferragni’s posts include fashion and lifestyle content, and the blogger-turned-entrepreneur ranks sixth in terms of combined earnings per post across all social media platforms.

With a total of $ 145,271, James Charles ranks as the third highest earner overall, largely undaunted by the many controversies his career has been steeped in, one of which even led to the demonetization of his YouTube channel for a short term in 2021.

Charles also holds the title of highest earning beauty influencer on TikTok, bringing in $ 35,200 per post on the platform, where he has 36.7 million followers (by comparison, he has 23.9 million YouTube subscribers and 22.7 million of followers on Instagram).

Jeffree Star, who launched a skincare brand earlier this year and ranked the highest earner across all platforms in 2020, now ranks seventh, with a grand total of $ 90,368. for social media posts.

Among the highest earnings that did not make it into the top 10 are Jaclyn Hill, Mario Dedivanovic, Camila Coelho, Aimee Song, Michelle Choi, Rachel Levin and Carli Bybel.

Hee, the top 10 beauty influencers with the highest earnings of 2022 and their combined total earnings per TikTok, Instagram and YouTube posts, for Cosmetify.

  1. Safiya Nygaard: $ 196,877
    • YouTube: $ 187,917; Instagram: $ 7,160; TikTok: $ 1,800
  2. Huda Kattan: $ 177,216
    • YouTube: $ 1,283; Instagram: $ 168,113; TikTok: $ 7,820
  3. Giacomo Carlo: $ 145,271
    • YouTube: $ 34,417; Instagram: $ 75,654; TikTok: $ 35,200
  4. Bretman Rock: $ 122,460
    • YouTube: $ 47,666; Instagram: $ 61,095; TikTok: $ 13,700
  5. Nikita Dragun: $ 99,505
    • YouTube: $ 57,075; Instagram: $ 29,830; TikTok: $ 12,600
  6. Chiara Ferragni: $ 98,817
    • YouTube: $ 1,701; Instagram: $ 91,746; TikTok: $ 5,370
  7. Jeffree Star: $ 90,368
    • YouTube: $ 42,284; Instagram: $ 45,984; TikTok: $ 2,100
  8. Pony makeup: $ 83,499
    • YouTube: $ 56,231; Instagram: $ 26,833; TikTok: $ 435
  9. Maria Maria: $ 75,608
    • YouTube: $ 618; Instagram: $ 66,780; TikTok: $ 8,210
  10. Nikkie de Jager: $ 73,047
    • YouTube: $ 13,341; Instagram: $ 54,146; TikTok: $ 5,560

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