Kourtney Kardashian has been criticized for taking on a new role as “sustainability ambassador” for fast fashion retailer Boohoo.
Social media users are calling the reality star to represent a brand that has been cited as one of the least sustainable fashion companies in the UK.
As Boohoo’s new sustainability ambassador – news of which was announced on Tuesday, September 6 – Kardashian will release two capsule collections that will be unveiled during New York Fashion Week on September 13.
Poosh’s founder said, “When Boohoo first contacted me to collaborate on a line, I was concerned about the effects of the fast fashion industry on our planet.
“Boohoo responded with enthusiasm and a desire to incorporate sustainable practices into our line … I am grateful for the opportunity to use my platform to drive conversations that lead to continuous change and use my voice to share actionable tips with consumers on how can we play on our part ”.
Boohoo has long been accused of promoting excessive consumption and not engaging in sustainability practices.
The brand was named alongside Missguided as two of the least sustainable fashion brands in the UK in a 2019 report released by the Environmental Audit Committee (EAC).
The EAC report was part of the government investigation into the fast fashion industry.
Three years later, brand quality assurance manager, Hannah Williamson, and product sustainability manager, Lianne Pemberton, said at a fashion conference in April this year that the company’s sustainability strategy is “at the beginning”.
Pemberton added that Boohoo is still “working towards ESG (environmental, social and governance) and sustainable goals.”
Boohoo also faced an investigation into modern slavery at its Leicester factories after a report found that its workers were paid just £ 3.50 an hour in 2020.
Critics of the new partnership between Kardashian and Boohoo have labeled it “a joke” and “bulls ***”.
“Kourtney Kardashian as Boohoo’s Sustainability Ambassador. Biggest load of whores – surely even ultra-fast fashion stans don’t buy this total BS? ”One person tweeted.
Another added: “Are we punked? Adding Kourtney that he has become Boohoo’s “sustainability ambassador” to my list of things that look dystopian in 2022. “
A third said, “Is Kourtney Kardashian laughing?”
News of the collaboration came on the same day that Kourtney’s sister Kim Kardashian also touched on the topic of climate change, in a conversation with Interview magazine.
The SKIMS mogul said that while she “believes in climate change”, there is “so much to worry about on this planet and it can be really scary to live your life with antiquity.”
He added: “I have friends who are super involved in climate change and I love learning from them. I do what I can, but you have to choose the one that really works for you in your life … Nobody will be 100 percent perfect. “
The Kardashian-Jenner family has faced criticism for their use of private jets to travel around the United States and around the world, with Kim buying her plane this year.
The youngest of the Kardashian-Jenner sisters, Kylie Jenner, was targeted in July after bragging about her two private jets and Travis Scott on Instagram.