British Beauty Week starts with an important message to the government

British Beauty Week starts with an important message to the government

British Beauty Week starts with an important message to the government

    (Brendan Bell)

(Brendan Bell)

Have lipsticks, tweezers, nail polish, collagen vials and waxing strips on hand, the annual British Beauty Week starts this week.

Anchored as its most inclusive offering, the British Beauty Council curated over 120 events across the capital from 5 to 11 September to celebrate the best in skincare, fragrances, nail art and makeup. The week, which ranges from shopping events, panel discussions, exhibitions and in-depth webinars, with industry leaders like Boots and Superdrug, as well as independent revolutionaries like Juni Cosmetics and ARKIVE Headcase, will highlight the value of beauty at the government level. with an extraordinary lineup of events.

Think: Explore the groundbreaking applications of AR and AI in beauty technology with Perfect Corp, Stewart Roberts’ Hear Me, See Me exhibit at Angel Central inspired by his charity Haircut4Homeless, Hackney Skin’s salon, and the Glow Out face of Sanctuary, recently launched (all profits will be donated to Breast Cancer Now), the importance of the head care panel speech by famed hairdresser Adam Reed at his Spitalfields salon, and much more.

Sam McKnight will host a hair class (Eamonn Hughes)

Sam McKnight will host a hair class (Eamonn Hughes)

Since its inception in 2019, the British Beauty Council has led the beauty industry, providing support to hundreds of thousands of workers and lobbying the government to award an extra £ 500 million in government-backed support during the pandemic. The blockades imposed by the coronavirus have been extremely difficult for the beauty industry, with repeated stay-at-home orders closing salons and leaving the predominantly female-driven sector out of pocket for months.

Furthermore, even with social distancing measures loosened, close contact treatments such as eyelashes, face, eyebrows and microblading remained off limits. During this period, many have denounced the government for its blatant disregard for a sector that contributes over £ 6 billion to the UK economy each year (more than motor vehicle manufacturing) and supports over half a million seats in the UK. work.

Notably, when British conservative politician Willim Wragg asked Boris Johnson if he would reconsider reopening the beauty industry so the likes of Lush Beauty could safely return to work in his constituency, the then Prime Minister has he replied jokingly about the one day visit to Lush. The comment was greeted with a burst of laughter from parliamentarians in a now viral video from the Houses of Parliament, which rightly aroused indignation.

However, the industry has joined with many beauticians by finding innovative ways to virtually connect with their clients. “During the pandemic we discovered that hairdressing and beauty salons were essential to the health and well-being of people within communities across the UK,” says Millie Kendall, CEO of the British Beauty Council. Indeed, even with the looming cost of living crisis, a recent Superscript survey found that 65% of consumers will continue to make the same or more purchases from independent barbershops, beauty salons and beauty salons.

The capital has a busy schedule of events throughout the week (Brendan Bel)

The capital has a busy schedule of events throughout the week (Brendan Bel)

“This latest poll shows a similar trend,” he continues. “It also reveals that hairdressers and beauty salons are nothing but resilient. We have a “long tail” in our industry that is made up of thousands of small independents. Most have survived and thrived because they talk about so many things the modern consumer is looking for. Like ways to support businesses rooted in local communities and easy, relatively low-cost self-care. “

To greet the unyielding spirit of the beauty industry, be sure to check out the long list program that’s tailored to every aspect of the industry. From learning the ins and outs of selling your beauty brand on Amazon, to treating yourself to Dr. Dennis Gross’s acclaimed Vitamin C + Lactic Range facial with Space NK, the week will appeal to consumers, entrepreneurs and beauty curious alike. .

“Our industry is at the heart of every community. It brings people together, boosts trust and well-being and makes a huge contribution to the UK’s GDP. All of this is something to celebrate, “says Kendall of British Beauty Week. So, whether you’re celebrating by taking an olfactory trip to the Diptyque shop or attending the Sustainable Beauty Coalition’s panel on greenwashing, make sure you’re involved in the beauty event of the year.

For the complete program of events visit britishbeautyweek.co.uk.

5 unmissable events at British Beauty Week

1. Glow Out For Breast Cancer Now

Known as the “yoga workout” for every face, the Hackney Skin and Sanctury salon offers its award-winning Glow Out face for half the price. Reply to glowout@skinandsanctuary.com to secure a spot this 7th September (all £ 45 will be donated to Breast Cancer Now).

2. House of Instagram: unleash your creativity

This virtual event, taking place on September 8, from 10am to 11am, demystifies the app’s new features to help attendees discover limitless ways to unleash their creativity. Book your free ticket on houseofinstagram2022.splashthat.com

3. Hair masterclass with industry legend Sam McKnight

The mastermind behind many of the world’s most iconic hair looks of the past 40 years will share her top secret tips at Space NK’s Covent Garden store between 6:30 pm and 8:00 pm on September 8th. 0131 225 6371 to reserve your space

4. Show Haircuts4Homeless Hear Me, See Me

Created by veteran hairdresser Stewart Roberts, Haircuts4Homeless is a charity that offers free haircuts to people in need. Prior to the release of her new book Hear Me, See Me, Angel Central will feature some of the inspiring portraits every Friday until September 18. Book your ticket on haircuts4homeless.com

5. The power of makeup

Join award-winning makeup artist and British Beauty Council advisory board member Lan Nguyen-Grealis as she hosts a makeup marathon at Studio One Makeup, Urban Retreat, Knightsbridge. It takes place from 10:00 to 18:00 in September, RSVP to carristodemou1@gmail.com.

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